SEO is a collection of techniques used to make your site appear as relevant as possible to a set of keywords. When people search for information of the web, they go to a search engine website like Google and enter a set of search terms into the search text field. After clicking the submit button, the search engine uses its own set of complicated calculations on its own server to identify the set of webpages that it believes are most relevant to the search terms. Since most people who want to find information on the web will go to search engines as their first step in finding that information, website owners who want the world to see their website will want to do whatever they need to do in order to have their website included in that...